Most customers nowadays what they’ll do is
they’ll actually go on the internet and punch in boat brands that they heard about, local
dealers to find out what kind of product they have. But it makes a lot of sense to actually
do this research before you actually waste your time of driving maybe sometimes fifty
to a hundred miles to find out something that’s there that doesn’t even interest you. So if
you could go on a website and see what your needs and your wants might have, punch in
your local zip code on those websites it will actually bring you to a local dealer that
does offer all those products. Which is a very intelligent way to shop for a product.
It depends if you’re just on a normal variety of just boats in genre and you punch in a
zip code it’s going to give you anywhere from eighteen all the way up to fifty foot maybe
two or three million dollar boat. Now if you go to a website where there’s a brand that
you’ve heard of like say as an example in the auto industry if you’re looking for a
Chevrolet, you’re going to punch in Chevrolet, go to their website, punch in your zip code
and it’s going to bring you to the local dealership. Same goes with the boat industry. If there’s
a speedboat that you are looking for or you’re happy or you’ve heard about, you punch in
your zip code it’ll put you into the local dealership.